My Lifestyle As A Designer Part 2

Me and my copywriter friend went back again for KL Design Week at Sunday, but this time we went there earlier compared to the day before. Stuck in traffic jam for few hours at Saturday... This time we just get smarter! Like I expected, we reached there earlier without trapped in the living hell.

In the exhibition, KLDW featured artworks like "Double Thumbs Up" from Hong Kong, "Genius Party Beyond", "Hexa Project" and "Mari - Brand" from Japan, "MI2" from Taiwan, and "Uselesshop" from my another hometown Singapore. Heath Nash, a South African designer and Nille Svensson, a Sweden designer, their works are featured in the exhibition as well. Put all that big name in creative industry behind now,and let's talk about their works... Their creations made out of recycled material was beautiful! I took my time, enjoyed and observed every pieces of their artworks carefully, tried to get inspire by their fabulous masterpieces. Of course, I snapped more pictures this time in that exhibition to put in my magazine features.

The Hexa Project from Japan.

A showcased artwork that purely made of
recycled material, newspapers and papers.

After that, we went to the Secret Tent Design Bazaar. It is a creative space that showcased individual unique art crafts and designs, and these displays are represented the thoughts and insights of our young creative people in industry. Before we went back, we settled down in Starbucks for while, having one cup of nice coffee and listened to memorable classic jazz song Starbucks was played, and we started to shared our thoughts and experience that we had gained in this event. What a wonderful afternoon!

Effort of designers to evoke a sense of
fun and mystery to the KLDW project,
Secret Tents Design.

Each individual secret tent is expected to showcase their
unique works, and it provided a sneak peek into what we
expected of our design industry in the near future.

I was really opened my sights in KLDW, what I had learned there was something that I can't learn in college. Therefore, we as a designer should participate and involve more in what happened in creative world. These days, people whom wanted to be a designers are not willing to get themselves involve in our creative industry. For that reason, they are so shallow in term of knowledge and experience. That's why we have so many suck designers in our line, and they are destroying what other good designers had built in creative world so far. In creative world, there only two options, either we work our heart out, or we choose the simple way out... Quit it!

I was specialist in branding,but think I had
just became a brand victim of Starbucks Coffee,
fell in love with Iced Caramel Macchiato lately.

My Lifestyle As A Designer Part 1

KL Design Week 09 and Earth Hour

KL Design Week 09 is held in Malaysia this year, it's the largest annual international design event. And KLDW is collaborated with Earth Hour to promoted "Become". "Become" is an exhibition projects that focusing on saving the environment and a campaign yo urge the public to "say no to plastic bag!". Of course, I don't want to miss the event by any chance, me and my copywriter friend was participated in this event.

One of the collection of 1000+7 designs
that showcased in KL CapSquare, carrying
'save the green' illustrated messages.

In the exhibition, they showcased both local and international designers works, and they also showcased college students' works. And we realized works from non-design college was far more better than the design college, from conceptualization to execution, they was really impressive! And we both agreed that we don't mind to pay them RM 3000 to work for us. It was easy to find a designer and there are a lot of them in our industry, but designer with good attitude, pure and original thought and ideas was getting difficult to find. Most of the students in our college was blinded and stuck up by their own pride and alter ego, that's why they can't manage to achieve anything! Shame on us!

Students' artworks from Taylor College, which are far more
better than most of our college students.

KLDW showcased both local and international designers'
works in Young Tigers Exhibition and Degree Show.

Beside help the students embarking on a new career in new
market place, it also help the local art and creative education
in developing their education modules and methodology.

After the exhibition, the time was almost 8.30pm, we went to the location where the countdown for Earth Hour was held. Joey G from Channel [V] was the host of the night, and Belinda from 8tv and other local celebrities was there, all of them was participated in the Earth Hour event. Too bad, we didn't manage to snapped a lot of picture that night, but we experienced the darkness in that 1 hour, without light... And it was not that bad after all. The objective of this event was not just to turn off the light, of course, it about conserve the energy and protect our resource. Some might think only one of them is useless, but if all of us was participate in saving our environment, we can make a different!

Beside conserve energy and saving our resource, Earth Hour
also brought people to gather around and to help improve
the relationship between people.

Numb

Getting used to word "lost" lately, first my heart, second my car key, now my laptop, real disaster was happening in my life! Today was a raining day. I met her today, but she treated me like a stranger, we don't talk to each other. But weird thing was she can smiled and greeted with my friend, just not me... My friends getting involved in my personal problem in the first place, and tried to decide for me what should I do, but in the end she begged me not to dragged my friends in this issue, I felt the pain and suffer at that moment... How foolish I am! She can settled the problem with my friends, but not me... It was like a black humour that happened in my life. She don't even bother to care about our problem compared to her problem with friends she just knew, I felt like a real fool! Maybe in her heart I was just a fool, two years was nothing compared to the friends she knew for few weeks, My heart was like a messed, more works is coming to me, just wanted to focus on my works. Now I wished so bad to graduate as soon as possible, and stay away from all this shit! Wished God can get me out from here now!

My Brand


non-element is founded in year 2009, non-element provided creative solution in building and improving our clients' business. It's where creative thinking and communication engages. Our business approach is to be creative, smart, honest and effective, and those beliefs driven us to achieve our clients and their business objective. Our creative disciplines and mission is to build a unique and distinctive identities for our clients' business, and we are passionate in both our clients' business success and the quality of our works.

Value Of Design
non-element is committed to enrich our clients' business with our creative thinking and design. We believed design across all aspects of business can sustain and create unique business advantage for our clients. Through design, we built an interaction bridge between our clients' business and their customers. We believe the process of design can inspire and enrich for everyone involved.

Brand Solution & Language
non-element is experience and expert in solving our clients' identity and business problems. We have extensive knowledge in brand study and design to achieve clients' business success, and we believe in brand value we create for our client to help them define their brand language. Brand language will deliver your business strength and everything you do, and your very own identity and brand becomes your triumph card in business.

Expertise
- Brand and identity communication: identity design, brand positioning, brand architecture, event branding, branding strategy, labeling and naming.

- Design & Communication: environment design, collateral and publications design.

For more information about non-element, please visit our website. non-element website is still under construction, please be patient. Our time is money, and we believe our clients' time is valuable as well, so we simplified our website and make it easy to understand to save our clients' valuable time.



Elementary is a subsidiary of non-element, and it's a non-profit foundation. We research and study brand in elementary to understand the fundamental and structure of our client brand and business. We analyzing our client business and their competitor in the market as well, and provide solutions and strategies that can solve their brand problems.

Million Miles Away

"It had been a long time since we talked like this."

I walked side by side with her. After she listened to what I said, she just smiled without saying a thing.

"Hey..." I stopped her and I apologized, "I'm sorry..."

Without saying much this time, she replied "It's fine, you don't need to apologize..."

She smiled again. She decided to left me when we still in the college, and we didn't talked even since, both of us had graduated, and we both went separate way since that day. Wind started to blow and the evening was cozy, not much sun ray is coming through the sun today. She started to grabbed her shoulder, I knew she was felling cold and I passed her my coat.

"Thanks, I already received a lot of presents from you today, so now you want to give me your coat?"

She smiled and said. This time I smiled. This is her 26th birthday, it had been 4 years since last time we talked.

" I want to sit down, my legs was tired, then you can share with me about your exhibition in London and Berlin. You will tell me everything, right?"

She said it with naughty face and she smiled again.

"I will... I will tell you what you want to know..."

I nodded my head with a lot of thoughts spinning in my head, reminded me of my tough life as a designer in London and Berlin. And without her essence around me, my life was more difficult. Not far from us there was a old bench, the wooden bench looked so familiar, but I can't find the pieces from my memories. We walked there and sat on the bench. We talked about everything... My life and her life. Time passed so fast at that moment, but when she not around time was passed so slow, day was like a month to me.

" Are you leaving again?" She asked me with sadness in her eyes.

"Are you going to disappear again?" She asked again.

" This time I will stay... I will. I already settled my business there, life was tough without you, I watch over you this time..."

I holding her hand and said, this is the first time I really holding her small and soft hand. I remember my days without her and my tears was about to drop down, but I hold it on and forced myself not to shear a tear, just don't want her to see the another side of me...

Suddenly, sand went into my eyes and i trying to rubbed it off. But when I opened my eyes, I realized she was gone, she was disappeared. I kept search for his shadow around, and I saw a long hair lady walking away from me. Without hesitation, I running towards her.

I shouted out her name, but she didn't look back, and she just kept walking. I don't want to lose her again, so i just kept running and running. It 's strange, each step she took was like a mile, the more steps she took, the more further we are.

Don't know for how long I ran, I stepped on the hole and I fell down. All the dirt was went inside my mouth, and it stuck inside my throat. I coughed painfully, I hit my chest and hope the dirt will come out from my throat. I knew I can't waste more time, I stood up and run again. This time what I saw was her blur shadow, she was much more far away from me, and without turning her back on me, she just kept walking. i was so close to her, but I was like million miles away from her.

I ran and ran, my legs was like out of my control, I fell down for second time. This time, I had broken my leg, I tried to stood up but I fell down again. I trying to crawled as fast as I can with my hand, but just a while, my hand was full of blood and I realized my hand was injured. I stopped... I know I can't run anymore even I want to. I shear the first tear, and watch her walking away from me. Slowly, she disappeared. My throat was full of dirt, and I can't call out her name any longer... I just watched she walking away...

I woke up... I dried my eyes, and I realized it was just another nightmare of losing her. I knew it not much different from my reality. I only slept for 2 hours, I was so tired, yet I am so afraid to sleep these days. I afraid I will lose her in my dream again and again. I lighted the cigarette of my first day, and forced myself to work again.

Restless Night

Assignments and Works... Ton of them are waiting for me to finish it. Tired and exhausted in this moment, but there still a lot of it I have to do. Only two reason why I still awake at 5 a.m. while most of the people are already in sleep. One of the reason was I have to forced myself to worked until my limit, so I don't missed her at cozy night like this. Another reason was I had to finish it! Either I do it or ignore it, and ignorance was not one of my characteristic.

Little Value In Life 01: Learn How To Win Win

Everyone wants to be a winner, but if you win, is it there someone that have to lose? No matter in games, sports, business, relationships or even arguments, no one wants to be a loser and that is the true fact. But is there an ideal way both sides can win? I believe it is, but do you believe in it?

About twenty years ago, before I was born... There were an special Olympic that held for the disable people. And all the participants were a winner from different category of sports, and they were chosen to participate in this running competition. They nothing different from normal people, just they having thinking disorder, and that is what normal people so called retarded.

Same rule applied to this sport game, winner get the reward and loser get nothing. The game started and all of them run their heart out, and they carried one purpose... To win. But in the middle of the running track, a twelve years old boy fell down, and his leg was injured. he was unable to continue the competition. One of the participants noticed the boy, and he stopped and turn back for the boy. The other participants saw him going back for the boy, all of them went back to help the boy, and they finished the race together. And this is the only Olympic that all of the participants are winners. And those are the people we called them retarded?

They are disable people, but they understood the theory of win win, yet we called them retarded? but do we do that in our Olympic? One of the runner from China fell down in last Olympic, but all of the other participants care about was how to win the race. Try to compare normal and retarded people, we understood the theory but yet we don't do it, what for we been given a normal body and mind?

Wars and conflicts happened because we won't tolerance, when you win, then must be one side have to lose, sometime in the end, both sides might be lose as well. So many people had died and suffered because of win and lose, and this theory can used to apply on every small things that happened in our life, someone have to take the first step to do it and someone have to start it. So why don't we started to win win from this moment?